Project Overview.
Supporting this evergreen campaign through the creation, adaptation and production of out-of-home (Both digital and print), socials and high impact assets. Using both their core brand as well as their sub-products/services.
The Process.
Using brand and campaign guidelines provided by Stripe team, we generated a set of assets for this campaign, ranging from billboards, digital screens, printed ads, as well as some display/social assets. A good amount of these were created having motion in mind, and for this we collaborated closely with Motion Designers to make sure we were always aligned and fulfilling their requirements and considering their limitations.
Array of digital assets to be placed on a series of LED billboards along the Bayshore Freeway in San Francisco. Below is a mockup of the outcome (very hard to take a good picture while driving!).
Array of assets to take over bus stops. Designed on Figma for efficient internal and external collaboration, after approval recreated on Adobe Photoshop for print setup.
These are rotational images displayed on totems around the city, different from the Bus Stop placements, these didn't have to connect but still needed to feel part of a family. Having a well-thought layers and components setup on Figma was crucial for consistency.
In collaboration with Hook's motion team, we developed assets to be displayed on screens that allowed motion. For this, we have to keep a set frame structure and work together with the motion designer to make sure what we were creating was efficient for handoff + each design fulfilled motion requirements and accommodated to their restrictions. For example, The graphic, wave element was provided by the client and we needed to showcase a specific section of it, considering aspects like showing a wide gamma of colors, motion angles, avoiding any cropping, and the correct flow when the wave would be connected among multiple screens.
Along with the out-of-home content, we created additional display units to complement it. From retargeted to high impact, single and carousel content was created to display on multiple platforms such as LinkedIn and Reddit.
