Hello!
I’m Alberto Guerra, nice meeting you.
I’m Alberto Guerra, nice meeting you.
I’m Alberto Guerra, nice meeting you.
I'm a visual and interactive designer blending technical and creative skills with a passion for developing systems that improve workflows and automate recurrent tasks by fully understanding software capabilities and features.
I'm a visual and interactive designer blending technical and creative skills with a passion for developing systems that improve workflows and automate recurrent tasks by fully understanding software capabilities and features.
My focus
Areas of expertise.
Areas of expertise.
Asset Ownership
Understanding values and business needs. Creating, maintaining and evolving existing libraries and systems.
Asset Ownership
Understanding values and business needs. Creating, maintaining and evolving existing libraries and systems.
Asset Ownership
Understanding values and business needs. Creating, maintaining and evolving existing libraries and systems.
Platform & Sales
Bringing company and consumer journey to life across case studies, one-pagers, event booths. Always with scalability forefront.
Platform & Sales
Bringing company and consumer journey to life across case studies, one-pagers, event booths. Always with scalability forefront.
Platform & Sales
Bringing company and consumer journey to life across case studies, one-pagers, event booths. Always with scalability forefront.
System-Forward
Approaching projects with consistency and scalability, leveraging the right tools for systems that set teams up for success.
System-Forward
Approaching projects with consistency and scalability, leveraging the right tools for systems that set teams up for success.
System-Forward
Approaching projects with consistency and scalability, leveraging the right tools for systems that set teams up for success.
Teamwork
Brand, Product, Motion. Collaborating with each and all of the company creative branches, understanding needs.
Teamwork
Brand, Product, Motion. Collaborating with each and all of the company creative branches, understanding needs.
Teamwork
Brand, Product, Motion. Collaborating with each and all of the company creative branches, understanding needs.
About
More about me.
Originally from Venezuela and now based in the Bay Area, I’m very passionate and proud of the work I've produced during my career.
From streamlining workflows and bridging gaps between departments to supporting marketing during product launches (both physical and apps), I thrive at the intersection of creativity, precision, and strategy.
Whether on Figma or using Adobe products, I bring user-centric mindset, adaptability and scalability to the table.
Recent experience.
As a contractor I have had the opportunity of collaborating and learning from teams across a variety of industries. I'm always interested in new, exciting and challenging adventures.
06-2026 | ONGOING
HOOK [Freelance]
Agency, DOOH, Digital Campaigns, Tech
06-2026 | ONGOING
HOOK [Freelance]
09-2025 | 05-2026
Sur La Table
Email Design, Digital Design, Packaging, Shoppers
09-2025 | 05-2026
Sur La Table
04-2022 | 07-2025
Via Transportation
Branding, Product, B2B/B2C Marketing, Microtransit
04-2022 | 07-2025
Via Transportation
01-2022 | 12-2022
Be Grizzlee
Agency, Digital Campaigns, Consumer Electronics
01-2022 | 12-2022
Be Grizzlee
01-2022 | 04-2022
Epic Games
In-platform Campaigns, E-sports, Gaming
01-2022 | 04-2022
Epic Games
12-2021 | 04-2022
Rakuten Rewards
Email Design, Sales Collateral, Cash-back
12-2021 | 04-2022
Rakuten Rewards
10-2019 | 09-2021
Premier Nutrition: The Good Energy People
Branding, E-commerce, Packaging, CPG
10-2019 | 09-2021
Premier Nutrition: The Good Energy People
PRIOR TO 2019
PRIOR TO 2019
"He originally joined on a short term contract to help cover our holiday production surge, but his strong performance quickly earned him an extension. During our Figma adoption, he became a valuable part of the transition, adapting quickly and collaborating seamlessly with the team."
Jin Mi N.
Sr Creative Services Manager
"Alberto is fast and consistently goes the extra mile when delivering both print and digital materials. I was particularly impressed by his ability to quickly grasp complex briefs and navigate grey areas with clarity and creativity, producing high-quality materials even under challenging conditions."
Nikola K.
Marketing & Data Ops
"Alberto was consistently professional, responsive, and always up for a challenge. His collaborative spirit and can-do attitude made every project smoother and more enjoyable. An absolute pleasure to work with - any team would be lucky to have him!"
Michal L.
App Release Manager
"Alberto worked closely with me on multiple creative projects and I've always been extremely satisfied with the work he's done! He's very detail-oriented, takes feedback well and quick to turn things around. I would definitely recommend anyone who's looking for a top-notch graphic designer to give Alberto a shot!"
Derrick Y.
E-commerce Marketing Manager
"Whether it was a hot project on a tight timeline or a long-term one, Alberto would keep me updated on his progress and ask for feedback to make sure that it was how I needed it for online presence. He was a pleasure to work with!"
Alizon Z.
E-commerce Marketing Manager
"He originally joined on a short term contract to help cover our holiday production surge, but his strong performance quickly earned him an extension. During our Figma adoption, he became a valuable part of the transition, adapting quickly and collaborating seamlessly with the team."
Jin Mi N.
Sr Creative Services Manager
"Alberto is fast and consistently goes the extra mile when delivering both print and digital materials. I was particularly impressed by his ability to quickly grasp complex briefs and navigate grey areas with clarity and creativity, producing high-quality materials even under challenging conditions."
Nikola K.
Marketing & Data Ops
"Alberto was consistently professional, responsive, and always up for a challenge. His collaborative spirit and can-do attitude made every project smoother and more enjoyable. An absolute pleasure to work with - any team would be lucky to have him!"
Michal L.
App Release Manager
"Alberto worked closely with me on multiple creative projects and I've always been extremely satisfied with the work he's done! He's very detail-oriented, takes feedback well and quick to turn things around. I would definitely recommend anyone who's looking for a top-notch graphic designer to give Alberto a shot!"
Derrick Y.
E-commerce Marketing Manager
"Whether it was a hot project on a tight timeline or a long-term one, Alberto would keep me updated on his progress and ask for feedback to make sure that it was how I needed it for online presence. He was a pleasure to work with!"
Alizon Z.
E-commerce Marketing Manager
"He originally joined on a short term contract to help cover our holiday production surge, but his strong performance quickly earned him an extension. During our Figma adoption, he became a valuable part of the transition, adapting quickly and collaborating seamlessly with the team."
Jin Mi N.
Sr Creative Services Manager
"Alberto is fast and consistently goes the extra mile when delivering both print and digital materials. I was particularly impressed by his ability to quickly grasp complex briefs and navigate grey areas with clarity and creativity, producing high-quality materials even under challenging conditions."
Nikola K.
Marketing & Data Ops
"Alberto was consistently professional, responsive, and always up for a challenge. His collaborative spirit and can-do attitude made every project smoother and more enjoyable. An absolute pleasure to work with - any team would be lucky to have him!"
Michal L.
App Release Manager
"Alberto worked closely with me on multiple creative projects and I've always been extremely satisfied with the work he's done! He's very detail-oriented, takes feedback well and quick to turn things around. I would definitely recommend anyone who's looking for a top-notch graphic designer to give Alberto a shot!"
Derrick Y.
E-commerce Marketing Manager
"Whether it was a hot project on a tight timeline or a long-term one, Alberto would keep me updated on his progress and ask for feedback to make sure that it was how I needed it for online presence. He was a pleasure to work with!"
Alizon Z.
E-commerce Marketing Manager
My Works
Take a look through my career path and some projects I've been part of.
Take a look through my career path and some projects I've been part of.
Process
Workflow is centered around being highly productive and efficient.
Workflow is centered around being highly productive and efficient.
Brand Learning
I make it a priority to study and understand the product, brand identity, and values, enabling me to adapt quickly and work efficiently and independently.
Scan & Improve
As I work on recurring tasks and projects, I proactively identify opportunities for improvement and optimization to enhance efficiency.
Versatile
I tackle challenges with enthusiasm and seek opportunities to learn from different areas of the organization.
Brand Learning
I make it a priority to study and understand the product, brand identity, and values, enabling me to adapt quickly and work efficiently and independently.
Scan & Improve
As I work on recurring tasks and projects, I proactively identify opportunities for improvement and optimization to enhance efficiency.
Versatile
I tackle challenges with enthusiasm and seek opportunities to learn from different areas of the organization.
Brand Learning
I make it a priority to study and understand the product, brand identity, and values, enabling me to adapt quickly and work efficiently and independently.
Scan & Improve
As I work on recurring tasks and projects, I proactively identify opportunities for improvement and optimization to enhance efficiency.
Versatile
I tackle challenges with enthusiasm and seek opportunities to learn from different areas of the organization.
Everyday tools…
Figma
Illustrator
InDesign
Photoshop
After Effects
Canva
Adobe AI Tools
ChatGPT. Yes, ChatGPT
Google Slides
MS Office Suite