Citymapper
Timeline:
2-Days Support
Services:
Web
Digital
Role overview.
In March 2023, Via Transportation acquired Citymapper. As a member of the Creative team at Via, I contributed to the seamless integration of Citymapper’s content into our platforms, which included transitioning Figma component libraries, Dropbox assets, and Adobe Creative Cloud libraries. Additionally, I played an essential role in shaping Citymapper's identity within our suite of transit solutions, ensuring that the brand was not only preserved but enhanced—fostering a collaborative environment rather than making drastic changes.
My responsibilities also included supporting the marketing efforts for the launch of 'Citymapper for Cities' partnerships. This involved collaborating with local entities to position Citymapper as the official transit app for various cities and towns, ensuring that each partnership was effectively promoted and aligned with our broader branding goals.
Targeted sales sheets used to explain and promote the benefits of a partnership to prospect clients.
