Rakuten Rewards
Timeline:
Services:
Digital
Web
PM Tool:
Jira
Role overview.
During my contract with Rakuten, I partnered with project managers, copywriters, and fellow designers to deliver a high volume of email and web content that adhered to Rakuten’s brand guidelines. This included designing email banners and creating visual assets for the company’s website and mobile app, such as product category illustrations. Additionally, I migrated and optimized presentation templates within the Beautiful.AI platform, tailoring them to fully leverage its advanced features and capabilities.
E-mail design & web graphics production.
This role was highly production-oriented, with 75% focused on daily email design for dozens of partners. Introduced to Figma at Rakuten, I quickly mastered its strengths through a robust template library and team collaboration, enabling me to create high-quality email and web content, marketing banners, and visual assets for the website and app, as well as migrate and optimize presentation templates in the Beautiful.AI. platform to fully utilize its advanced capabilities.
Rakuten produces a wide range of assets designed to deliver personalized offers to visitors. To ensure each experience felt fresh and engaging, we continually developed new content for partners, promoting their products in diverse ways across the site. One example of this is the “Takeover” pop-up shown above, a promotional asset designed to capture attention and drive engagement.
Web banners.
This project was a collaborative effort between multiple designers and project managers to produce a large volume of banners for various sections of the website. Leveraging both Figma and Adobe tools, we streamlined the design process, enabling quick creation, animation, and export of assets to meet tight production timelines.
Platform work.
In addition to digital and web content, part of my responsibilities involved brand-focused projects such as updating and refreshing sales sheets. This required identifying and emphasizing key content, ensuring visual clarity, and preparing final files optimized for both print and digital distribution.
