Sur La Table
Timeline:
Jan
Dec 2022
Services:
Web
Digital
OOH
Role Overview.
As a Freelance Production Designer supporting the Makers Studio, I collaborated with copywriters, art directors, and designers to deliver a wide range of digital and packaging assets, ranging from web content, email building, as well as product packaging and in-store signages. My focus was on maintaining visual consistency, always with a technical production mindset for efficient creative execution.
I joined the team for my expertise in Figma, helping migrate existing projects, build new assets, and streamline workflows within this tool. I also supported in-house designers by introducing best practices and ensuring Figma was better integrated into their day-to-day production process.
Exploring further and testing the limits of Figma Make, I generated a tool that would turn an uploaded image and automatically detect the focus subject, adjusting to a set variety of artboard dimensions. This was created as an attempt to speed up a recurrent Production Request, which is the adaptation of concepts into multiple platform specs across desktop and mobile. When it comes to Sur La Table, it would easily adjust to fit multiple templates that would follow a similar a approach sectioning a design between copy and full bleeding images.
I also added optimization tool such as restricting file size, and offering format options for optimization.
