Uber
Timeline:
Jan
Dec 2022
Services:
Web
Digital
OOH
Project Details
I partnered with a recruiting agency to support Uber in finalizing campaign graphics for launch. While the core creative direction was already established, my role as Production Designer was to adapt the concepts across a wide range of dimensions and formats. This required a balance of speed, precision, and meticulous attention to detail, taking the existing brief, assessing the project’s current state, and executing adaptations independently to ensure consistency and brand integrity.🙋♂
TBD
The Concepts
The campaign was anchored by two primary creatives: one human-centered, leveraging in-house photography to reinforce brand authenticity and emotional connection; and another, more minimalist execution, which relied on strong visual hierarchy and the clever integration of Uber’s signature trajectory line. This dual approach balanced warmth and clarity, aligning visual language with both brand identity and campaign objectives.
These are geo-targeted banners what will have a cross-device reach to users within certain proximity from campaign billboards, either static or on-the-road (such as trucks with installed billboard panels).
