Uber
Timeline:
2-Days Support
Services:
Web
Digital
Project Details
I partnered with a recruiting agency to support Uber in finalizing campaign graphics for launch. While the core creative direction was already established, my role as Production Designer was to adapt the concepts across a wide range of dimensions and formats. This required a balance of speed, precision, and meticulous attention to detail, taking the existing brief, assessing the project’s current state, and executing adaptations independently to ensure consistency and brand integrity.🙋♂
The Concepts
The campaign was anchored by two primary creatives: one human-centered, leveraging in-house photography to reinforce brand authenticity and emotional connection; and another, more minimalist execution, which relied on strong visual hierarchy and the clever integration of Uber’s signature trajectory line. This dual approach balanced warmth and clarity, aligning visual language with both brand identity and campaign objectives.
The Destination
These geo-targeted banners were optimized for cross-device responsiveness, ensuring visual impact and consistency for users within proximity of campaign billboards—whether static placements or mobile formats like truck-mounted panels.
At the start of this project, I was provided with broad parameters—technical specifications such as format, length, and messaging requirements. With any new client, it’s critical to quickly understand the project scope, design intent, and key elements in play.
One challenge I encountered was that the reference asset I received had been unintentionally altered, which obscured how the final deliverable was meant to appear. By carefully reviewing the components in Figma, I identified inconsistencies such as shifted elements, incorrect shadow values beneath the vehicle, and opacity layers that weren’t translating properly (classic Figma). I quickly corrected these issues across all assets, ensuring fidelity to the original design intent and maintaining consistency at scale.
Trajectory Line Banners.
