Via Transportation
Timeline:
Jan
Dec 2022
Services:
Web
Digital
OOH
Role overview.
At Via Transportation, I served as a Production Designer for their Studio division, driving efficiency and consistency across marketing, product, and platform initiatives. Over three years, I improved team workflows, maintained scalable asset libraries, and designed a wide range of visual materials, from global marketing campaigns, user interfaces, to expo booths and partner integrations. My cross-functional work supported major company milestones like multiple launches worldwide, Citymapper acquisition, contributed to successful RFP initiatives that turned into deals, and played a key role in elevating brand visibility and securing revenue.
The Platform and RFP initiatives encompass all efforts to support global Sales teams by generating interest from prospective partners and converting that interest into revenue. These efforts include the creation of RFP documents and mockups, targeted collateral such as sales sheets and presentations, as well as booth design to enhance Via’s presence at events and conferences worldwide.
What’s shown above highlights the backend of the business—the strategic steps taken to secure new partnerships, or what Via refers to as 'deployments.' Once a deal is finalized, the Brand & Consumer team works closely with a Growth team counterpart to bring the deployment to life. This involves developing a complete brand identity and suite of marketing materials, guided by input from the partner—typically a city or transit agency representative.
Steps included: Brand development, mobile and web app design, product launch and expansion marketing materials, vehicle wrap design.
I regularly handled core brand-related tasks, primarily focused on the creation of sales sheets, one-pagers, and other collateral—often localized into multiple languages, including Spanish, French, German, and Japanese. I also took ownership of maintaining and organizing brand libraries across Figma, Dropbox, and Adobe Creative Cloud, overseeing assets such as color palettes, icons, illustrations, and logos to ensure consistency and accessibility across teams.
