Via Transportation

Timeline:

2-Days Support

Services:

Web

Digital

Role overview.

At Via Transportation, I served as a Production Designer for their Studio division, driving efficiency and consistency across marketing, product, and platform initiatives. Over three years, I improved team workflows, maintained scalable asset libraries, and designed a wide range of visual materials, from global marketing campaigns, user interfaces, to expo booths and partner integrations. My cross-functional work supported major company milestones like multiple launches worldwide, Citymapper acquisition, contributed to successful RFP initiatives that turned into deals, and played a key role in elevating brand visibility and securing revenue.

What’s shown above highlights the backend of the business—the strategic steps taken to secure new partnerships, or what Via refers to as 'deployments.' Once a deal is finalized, the Brand & Consumer team works closely with a Growth team counterpart to bring the deployment to life. This involves developing a complete brand identity and suite of marketing materials, guided by input from the partner—typically a city or transit agency representative.

Steps included: Brand development, mobile and web app design, product launch and expansion marketing materials, vehicle wrap design.

Sub-brands support.

As the company continued to grow and the brand evolved, I contributed to numerous initiatives aimed at elevating the brand and adapting it to support the launch of new products and features. Below is the development of a sub-brand for the Student Transit initiatives; along with the sub-brand logo creation, I created a mockup of how the app adapted to the new brand identity to make the Student Transit division unique, while still feeling part of the main product.

Marketing Materials.

In the shape of Use Case and Service Zone Posters, Consumer Engagement Pamphlets and Direct Mailers/Flyers. The goal for these assets were to offer essential information and encourage to download the app by including a QR code and/or web link to a Landing Page.

Deployments Vehicle Wrap.

Adapted to a wide range on vehicle models, sometimes customized to make the vehicle wheelchair accessible + ADA complaint. The visual key elements for this asset was to have distinct, bright elements identifiable form the distance + showcase how to use the service in the back of the vehicle by including a CTA to download the app.

During my time at Via I collaborated to bring to life dozens of deployments through the US and Europe, above is just a compilation of a couple of deployments I'm proud to showcase! I'm also happy of my work for a series of deployments closer to home.

You can also see the evolution of the brand, as we eventually transitioned to make Via more prominent to increase visual presence on the App Stores and on the streets during the wrap design process.

Social Posts.

Promoting the service, depending on the audience and internal goals we will switch between illustration or real imagery, always showcasing what this product is about by showing vehicle illustration or use cases such as users in the shape of elderly, students, etc.

Depending on the platform and campaign (such as targeted ads using Meta Ad Platform) we would adapt message and match illustrations accordingly.