I’m currently working as a Freelance Senior Production Designer with Hook Studios, an award-winning creative content agency that creates ads, campaigns, and experiences in collaboration with leading brands and partners. During my time at Hook, I’ve had the opportunity to contribute to a series of ongoing campaigns, as well as a major product launch.

One of my biggest takeaways from working with the team has been the value of being proactive, flexible, and system-minded (not just clean layers and auto-layout setups, but also being able to tell you 'why is the logo that size?' or 'how can we keep the design elements' scale visually consistent across dozens of units, and make it feel like a family?). Understanding the client’s perspective, anticipating their needs through ongoing communication, and building with scalability in mind can lead to stronger, more efficient workflows, happier clients, fewer rounds of feedback, and faster turnarounds.

It’s also important to consider how the work will ultimately be used. When working on static assets, understanding the needs of our motion design peers and keeping files organized and production-ready can help streamline their process, prevent potential hiccups, and keep projects moving forward.