Citymapper
Timeline:
Services:
Digital
Web
PM Tool:
Jira
Role overview.
In March 2023, Via Transportation acquired Citymapper. As a member of the Creative team at Via, I contributed to the seamless integration of Citymapper’s content into our platforms, which included transitioning Figma component libraries, Dropbox assets, and Adobe Creative Cloud libraries. Additionally, I played an essential role in shaping Citymapper's identity within our suite of transit solutions, ensuring that the brand was not only preserved but enhanced—fostering a collaborative environment rather than making drastic changes.
Citymapper for Cities support.
My responsibilities also included supporting the marketing efforts for the launch of 'Citymapper for Cities' partnerships. This involved collaborating with local entities to position Citymapper as the official transit app for various cities and towns, ensuring that each partnership was effectively promoted and aligned with our broader branding goals.
Final product in the wild.
Some shots of the printed materials shared by on-site teammates.
Targeted sales sheets used to explain and promote the benefits of a partnership to prospect clients.
As part of a campaign in partnership with the City of Jersey City, we developed a bus shelter ad. This was a collaborative effort across marketing, sales, and both Via and Citymapper teams, encompassing the creation of both digital and print assets.
In a team effort, we developed a comprehensive set of assets for various marketing materials. These included localized ‘Greenies,’ product feature screens, and custom bus stop icons. Additionally, we incorporated our partners’ brand colors and logos, typically positioned in the footer or as part of a small logo lockup, ensuring brand consistency across all materials.
