Citymapper
Timeline:
Services:
Product Design
Event Design
Social Media
Web
OOH
PM Tool:
Monday
Final product in the wild.
Some shots of the printed materials shared by on-site teammates.
My responsibilities also included supporting the marketing efforts for the launch of 'Citymapper for Cities' partnerships. This involved collaborating with local entities to position Citymapper as the official transit app for various cities and towns, ensuring that each partnership was effectively promoted and aligned with our broader branding goals.
In a team effort, we developed a comprehensive set of assets for various marketing materials. These included localized ‘Greenies,’ product feature screens, and custom bus stop icons. Additionally, we incorporated our partners’ brand colors and logos, typically positioned in the footer or as part of a small logo lockup, ensuring brand consistency across all materials.
As part of a campaign in partnership with the City of Jersey City, we developed a bus shelter ad. This was a collaborative effort across marketing, sales, and both Via and Citymapper teams, encompassing the creation of both digital and print assets.
Citymapper for Cities support.
Targeted sales sheets used to explain and promote the benefits of a partnership to prospect clients.
I was particularly impressed by his ability to quickly grasp complex briefs and navigate grey areas with clarity and creativity, producing high-quality materials even under challenging conditions.
My responsibilities also included supporting the marketing efforts for the launch of 'Citymapper for Cities' partnerships. This involved collaborating with local entities to position Citymapper as the official transit app for various cities and towns, ensuring that each partnership was effectively promoted and aligned with our broader branding goals.
