Sur La Table
Timeline:
Services:
Product Design
Digital
Social Media
OOH
PM Tool:
Monday
Role Overview.
As a Freelance Production Designer supporting the Makers Studio, I collaborated with copywriters, art directors, and designers to deliver a wide range of digital and packaging assets, ranging from web content, email building, as well as product packaging and in-store signages. My focus was on maintaining visual consistency, always with a technical production mindset for efficient creative execution.
I joined the team for my expertise in Figma, helping migrate existing projects, build new assets, and streamline workflows within this tool. I also supported in-house designers by introducing best practices and ensuring Figma was better integrated into their day-to-day production process.
Packaging.
Supported the creation and seasonal updates for product packaging, and prepared files for production. Note: Render below generated using ChatGPT.
Campaign Workflow.
Adapted concepts from an in-house designer into a wide range of digital formats for web, email, and social (across both desktop and mobile). I created comprehensive toolkits including components, variables, styles, and auto-layout structures to allow the team to quickly implement designs and automatically scale dozens of banner variations.
This dramatically reduced production time, managing iterations and integrating feedback. The modular system also made it easy to recycle and update assets for future campaigns with minimal adjustments.
DAM Platform Support.
Supported the approval, upload, categorization and ongoing maintenance of their Bynder asset catalog. Worked with both vendor-supplied and in-house photography, preparing and composing images for web and catalog use while ensuring visual consistency and quality standards were met.
Email Design & Build Sample.
Click below to see a example of the different types of emails built as part of their Email team, ranging between seasonal sales, in-store events, and both branded and product-category specific sales. Each email was optimized to fully utilize Figma capabilities. Implementing auto-layout within sections when pertinent, making use of variants to adjust to any situation. And using AI to create images from scratch that would accurately match the message of the email when existing photography was not avail.
